Category: programmatic advertising
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Programmatic Advertising to Generate More Leads and Business Sales
Digital media continues to grow in its share of spending over traditional media channels as do the technology in digital media that aid in easing the planning of online ads and buying process. The choice of the right programmatic advertisement solutions is usually costly and takes a lot of time. However, with the right information…
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Ad Sales Workflow Automation to Get Better Conversion – Streamline Ad Ops Workflow
Automating your sales process can allow you to have more time to concentrate on other areas that require human intervention, such as the lead-generation strategy, or channel strategy. Automation of workflows is a guaranteed way to improve the productivity of your sales team by making it easier to trigger tasks in response to important events…
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Essential Ad Revenue Optimization Strategies for Publishers
Many digital publishers are constantly changing their ad revenue strategies in order to make more money. Publishers can generate more ad revenue with the help of Ad revenue optimization. As you create the right strategy, you will be able to get hands-on guidance from ad operations experts by connecting you with top content creators. Here…
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Programmatic Advertising: Main Concept and Various Benefits to Know
Programmatic advertising refers to the use of the automated bidding mechanism for the real-time, automated buying and selling of ad inventory. This is one of the most popular ways to place ads online. It is the use of technology to buy or sell advertising inventory through an automated, data-driven process. This is the most popular…
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How Programmatic Advertising Helps in Making the Most of Your Marketing Budget
Programmatic advertising harnesses the effectiveness of automated bidding to bid for inventory in real-time and assists advertisers to create more efficient and effective campaigns. India has seen a rapid growth in programmatic advertising, with more than 80% of advertisers gaining efficiency because of its efficiency and the power it offers. The use of programmatic advertising…
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Latest Trends of Programmatic Advertising in 2022
The capability to speed up the purchase of ads and provide large audiences makes programmatic an ideal digital advertising option. Even though programmatic marketing is highly praised around the globe, Indian marketers are more in the game than their counterparts. According to a report, just 2 percent of advertisers aren’t making use of programmatic ads…
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